About us
NoirGrisBlanc
No labels, Darling. For the community.
Our Vision
NoirGrisBlanc was born from the idea that the world too often tries to confine us to boxes, labels, and expectations. We believe that true identity can never be captured in a single color, category, or stereotype.
Our name says it all: Noir, Gris, Blanc — black, grey, white — three base colors that together form an endless palette.
We see clothing as a canvas for freedom. Not as a stamp, but as a way to express yourself as you truly are: constantly evolving, layered, and unique.
Our Values
No labels
In a world full of categories and definitions, we choose freedom. No “either/or,” no boxes. We design clothing that makes space for who you are — without imposed labels.
For the community
NoirGrisBlanc is built on connection. For us, streetwear is not just style, but a shared language. Our community is inclusive and open, centered on sharing: culture, music, art, life on the street, at work, wherever you are — and wherever you feel free. Because that freedom is not a given for everyone.
Living clothing
Our pieces are designed to change — just like you. Textures fade, colors soften or intensify, fabrics gain character. Imperfections are not flaws, but traces of your story.
Culture + street
We embrace the aesthetics of the street: raw, honest, unfiltered. And we connect them with cultural and artistic influences.
Our Aesthetic
Minimalist, yet full of character.
Our color palette refuses to be boxed in. The name remains the foundation — black, white, grey — but we expand it with denim blue, olive green, deep autumn tones, bright yellow, pink, and other rich, earthy colors.
Oversized fits, raw textures, and graphic statements form the core.
NoirGrisBlanc is not a trend, but a timeless attitude. Clothing you wear in the city, on the move, without shame — with pride, within the community.
Our Promise
We don’t make clothing to help you fit in, but to help you break out.
NoirGrisBlanc is for everyone who refuses to be reduced to a label. For everyone who believes that style equals freedom. For everyone who wants to wear what resonates with their own story — while also being part of something bigger:
a community that stands for authenticity, creativity, freedom, and connection.